Developing a Wellbeing Vision



To develop a medium- to long-term wellbeing vision towards which your society and government will work

Wellbeing Economy policy design begins with setting a different vision of progress. For decades, we have used economic indicators such as wealth and GDP growth to assess societal progress. This has led us to focus on fostering economic growth, regardless of whether or not it leads to improvements in collective wellbeing. Many governments are now flipping the script and developing more holistic and longer-term visions of progress, so that collective wellbeing becomes the ultimate measure of economic success.

A wellbeing vision is not something that can be imposed; it must be co-created with communities. This requires engagement with communities to understand what matters for their wellbeing, now and for generations to come.

Love Letham

a project in the Letham area of Perth, Scotland, carried out in-depth visioning work with hundreds of children and young people about what living well would mean for them. This involved innovative and tailored visioning approaches based on play and working in collaboration with schools, youth groups and parents.

The project also established Commissions of children, adults and young people, including decision makers and local council representatives.

Love Letham website


Understanding what matters for a wellbeing vision

To understand what matters for personal, collective, and future wellbeing, as a basis for building an economy that delivers this wellbeing.


Crafting and communicating your wellbeing vision

To craft and communicate a clear and tangible vision of progress, founded on wellbeing priorities


Measuring wellbeing

Measure and assess wellbeing over time, in order to support effective policy development